I know this topic has been discussed ad nauseum but sometimes I still get questions on it so I wanted to put this post together that I can refer people to.
One of my favourite articles on the subject which has a lot of good information:
Debunking the Myth of the Page Fold in Web Design
A few highlights from the article:
“Although it might run against your aesthetics as a designer, clipped text and cut off images are also high on the list of things that encourage scrolling.“
“Have a small amount of content just visible, poking up above the fold to encourage scrolling.“
“(the page fold is) … a term leftover from newspapers where the primarily headlines are above the fold, so those walking by a newsstand would see the important stuff even though the paper was folded in half.“
The article I linked to above has a report about usability studies and the effect of ‘the page fold’:
The myth of the page fold evidence from user testing
One of the Key Takeaways:
“Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want.“
Other Articles on the subject:
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